The Legacy™
What If You Had The Definitive System To Make Every Business Decision Effortless?
Imagine this:
You're leading your company with absolute confidence.
You launch a new product from concept to market in 60 days, while competitors take 4-6 months.
Employee-driven innovation accounts for 30% of your new revenue streams.
This is the business that gives you owner freedom.
Consistent profit that allows you to choose your hours.
And focus only on the big decisions that truly matter.
This isn't a pipe dream.
It's the reality you build when you replace chaos with a definitive system.
We Design Growth On Purpose.
The Legacy™ is Influent International’s most comprehensive growth engagement for entrepreneurs ready to scale with clarity and confidence.
This is a fully integrated approach that combines strategic clarity, bespoke execution, and full-funnel performance systems.
We design and implement the digital and business strategy and systems that attract, nurture, and convert the right people consistently.
How The Legacy™ Works
Month 1: Assessment
Identifying Performance Gaps & Root Causes
We begin with a full Behavioral Systems Analysis (BSA) to understand what’s driving (or limiting) growth.
Organizational Level:
We assess alignment between your mission, market position, and growth goals; ensuring your structure supports expansion, talent, and revenue.Process Level:
We map how work actually gets done (marketing, sales, onboarding, recruitment, delivery) to uncover bottlenecks, inefficiencies, and breakdowns in flow.Performer / Individual Level:
We evaluate clarity, tools, and reinforcement; pinpointing why performance is or isn’t meeting expectations.
Outcome:
Clear insight into what’s working, what’s not, and why, so decisions are grounded in data.
Month 2: Intervention
Designing Systemic Change
With clarity established, we design and implement strategic and operational improvements.
Organizational:
Structural and strategic shifts to better align with market demand (e.g., revenue diversification, role clarity, team design).Process:
Streamlined workflows, SOPs, and automation using CRM and project management systems, making the right actions easier and more consistent.Performer / Individual:
OBM-based leadership coaching, feedback systems, and practice-based training to support sustained behavior change.
Outcome:
Systems that reduce friction, improve execution, and increase consistency across the business.
Month 3: Sustainability
Building a Self-Maintaining System
We ensure growth doesn’t rely on constant oversight.
Organizational:
Ongoing performance reviews aligned to strategic goals; preventing mission drift and supporting adaptability.Process:
Embedded metrics and dashboards that provide real-time feedback and allow systems to self-correct.Performer / Individual:
Managers are equipped with OBM leadership skills, creating an environment where motivation, accountability, and performance are consistently reinforced.
Outcome:
A business that runs smoothly, with high-performing teams.
Execution & Growth Systems
Alongside strategy, Influent International provides done-for-you execution through The Atelier™:
Meta (Facebook & Instagram) ads & high-ticket funnels
Google Ads & high-intent traffic capture
Marketing & social media systems
CRM, automation, and appointment booking optimization
Performance analysis, budget management, and real-time optimization
Ongoing Management Consulting
Following the initial engagement, support continues through:
Ongoing systems work and implementation
Monthly reporting and strategy meetings
Ongoing email support
Continued optimization and recommendations as the business evolves
The Outcome
✔ Clear strategy and aligned systems
✔ Predictable, sustainable growth
✔ Data-driven decision-making
✔ Reduced operational strain
✔ A business built to scale
I’m Christen Russell, founder of Influent International.
With over 25 years in the transformational business space, I've spent my career focused on one critical question:
How do we build a system for guaranteed, next-level success?
As an organizational behavior scientist and a longtime business owner myself, I know the difference between the daily hustle and the dream of true operational freedom.
I’ve learned that sustainable growth isn't about marketing tricks or quick hacks.
It’s about understanding the root cause of behavior.
The habits and processes that drive or derail your profit and productivity.
My priority is to find what’s actually holding your business back.
I don't just ask, "What are your goals?"
I ask, "And why are your top sales reps missing their quotas? And why is your billing department making 15% more errors than the industry standard? And why is your turnover so high right before the holidays?"
We keep asking why until we have a clear, certain path to lock in continuous, exponential growth.