The Digital Welcome Mat™
A 6-week intensive for business owners who are ready to build digital marketing that actually works.
Some Months The Business Thrives.
Other Months It Feels Like Starting Over.
You have seen both sides of it. The stretch where everything clicks; the leads are coming in, the clients are saying yes, the work feels sustainable. And the stretch where something shifts and you are back to wondering what changed and what to do about it.
The difference between those two seasons is almost never effort. It is almost always clarity. Clarity about who you are talking to, what your systems are set up to do, and whether your marketing is actually built to convert or just to exist.
That is what The Digital Welcome Mat™ is designed to give you. Not a course to get through. Six weeks of building, refining, and putting in place the infrastructure that makes consistent growth possible.
Six weeks. Four frameworks. Digital Marketing that finally runs the way you always meant it to.
What you are investing in:
Strategy that saves you days every week. Stop guessing and start executing with a clear direction.
Messaging that attracts the right people. Say the right thing to the right person at the right moment.
Systems that run while you rest. A business that keeps moving forward even when you step back.
This is not an expense. It is the infrastructure that everything else is built on. This investment will multiply. In confidence, in income, and in the greater impact you are here to make.
Here is exactly what the six weeks look like.
Weekly Group Meetings
Each week we start by looking at your messaging together. We review your brand narrative, your strategic goals, and how clearly your intention is coming through to the people you are trying to reach. Then we map your ideal client profiles in real detail so that every word on your website is speaking directly to the person most likely to say yes.
Weekly Q&A Call
This is where we work through the real stuff. Bring the copy that did not perform. The email that got no responses. The social post that landed flat. We revise it live, together, until it is aligned with the clarity you have built. You also get direct, specific feedback on your messaging, your brand story, and anything you are stuck on. No generic advice. The actual answer for your actual business.
Three 1:1 Calls with Christen
Three private sessions built around where you are and where you are trying to go. We go deep on your progress, work through specific challenges, map out the next steps, and make sure you leave each call with a clear plan rather than a long list of things to think about. These are the sessions where the work gets personal and the growth gets faster.
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Magnetize the right people.
Before you can market effectively you have to know exactly who you are marketing to. Not a general sense of your audience. A specific, clear picture of who your ideal client is, what they value, what influences their decisions, and what makes them say yes. This process gives you that picture and builds everything else on top of it.
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Turn your website into your hardest working team member.
Most websites exist. They sit there, look professional, and do very little. This process transforms yours into something that actively works; with copy, calls to action, and a structure designed to build trust and move the right people toward a decision.
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Build the systems that keep working after you log off.
This is where strategy becomes infrastructure. Email sequences, sales pipelines, automations, and smart audience targeting that nurture your audience into loyal clients without ever feeling like a pitch. When this is set up well your business is working even when you are not at your desk.
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Know your numbers. Lead with confidence.
Data without context is just noise. This process demystifies your metrics, shows you what to track, what to ignore, and how to make decisions based on what is actually working rather than what feels like it might be.
The Digital Welcome Mat™ is partially self-paced with live support built in at every stage. You move at a pace that respects your schedule and your life. The structure keeps you from going it alone.
Not a version of your business you are hoping to build someday. The one you have the infrastructure to sustain right now.
You wake up knowing what the plan is. Not scrambling to figure out what today requires. The clients coming in are the right ones. The systems running in the background are doing work you used to do manually. The growth is not a sprint you cannot maintain. It is a pace you can keep.
You lead from clarity instead of reaction. You take the weekend. You make the trip. You are present for the things that matter because your business is no longer requiring everything you have just to stay afloat.
That is the shift. And it is built, not wished for. Six weeks is where it starts.
This Is What Your Business Looks Like On The Other Side.
How Do We Get To The Next Level?
That is the question I have spent my career asking. Not as a thought exercise. As the actual work.
I am Christen, the founder of Influent International. My background is in behavioral science, which means when I look at a business I am not starting with your marketing. I am starting with what is driving the behavior underneath it. What is creating the bottleneck or inefficiency. What is making the wrong things easy and the right things hard. What a better-designed system would actually change.
I have also run my own businesses. So I know what it feels like to be deeply invested in something and not be able to figure out why it is not moving the way it should.
That is why I built The Digital Welcome Mat™ the way I did. As six weeks of doing. Because the businesses I have seen transform are the ones that stopped waiting for the right moment and started building the right marketing foundation.
I do not just ask what your goals are. I ask why. And then why again. Until we have a clear, certain path to where you are trying to go.
That is what these six weeks are for.