The Digital Welcome Mat™

6 Week Intensive

The Digital Welcome Mat™ is designed to be partially self-paced, offering you the flexibility you need while providing the structure and live support essential for rapid growth. We will uncover the marketing approach that perfectly fits your style, making connection and conversion feel easy.

  • Magnetize Your Clients: Through the Customer/Client Connoisseur™ Process, you will get crystal clear on who your ideal clients are...their values, influences, and what makes them say YES!

  • Build a Client Attracting Machine: The Web Alchemist™ Process will transform your website from a passive page into a high-converting hub with copy and calls-to-action that build trust and engagement.

  • Turn Browsers into Buyers: Master the Remarketing Revelator™ Process to set up smart systems (e.g., organic or paid email campaigns, sales pipelines, automations, and the Meta Pixel) that nurture your audience into loyal fans without ever feeling salesy.

  • Market with Confidence: The Metrics Maestra™ Process will demystify your numbers, allowing you to track what works and make data-driven decisions that bring consistent results.

This intensive is an investment that sets the foundation for sustainable growth, impact, and freedom in your business.

You are investing in:

  • Strategy that saves you days every week: Stop guessing and start executing with purpose.

  • Messaging that attracts ideal clients: Say the right thing to the right person, every time.

  • Systems that turn your audience into steady opportunities: Build a business that keeps working for you, even when you're not at your desk.

This investment will multiply. In confidence, in income, and in the greater impact you are here to make.

What else is included:

Weekly Group Meetings

  • Message Audit: We’ll review your core brand messaging, business narrative, and strategic goals to ensure your intention is clearly communicated and your impact is fully understood by your audience. This step creates alignment between what you mean to say and how your audience actually receives it.

  • Targeting Deep Dive: We’ll analyze your ideal client profiles and map out each segment of the Audience Mapping Template. Every part of your website copy will speak directly to your ideal clients. And start converting automatically!

Weekly Q & A Call

  • Clarity Troubleshooting: You’ll bring any current marketing materials and/or the website copy you created, sales pages, emails, or social posts that didn’t perform as expected. We’ll revise these live, in real time, ensuring they fully align with your newly defined clarity and messaging.

  • Feedback: This is your opportunity for personalized, high-level support. You’ll receive specific feedback on your messaging, your brand story, and any section of the template where you feel stuck. We refine, elevate, and clarify your copy.

Three 1:1 Calls with Christen

Personalized coaching and strategy sessions tailored to your business goals. In each meeting, we’ll dive into your progress, go over any specific challenges, map out actionable solutions, and make sure you leave with a clear plan of action. These sessions are your chance to get expert guidance, accountability, and step-by-step support — all focused on helping you move your business forward faster.

The Metrics of Momentum and the Reality of the Market

When it comes to your business, some days are the dream.

  • Your Customer Lifetime Value (LTV; total revenue a new client/member/customer brings in) to Cost Per Acquisition (CPA; amount you spend on leads/sales/conversions) is 5:1.

    • 3:1 or higher is the Gold Standard

  • The leads are coming in.

  • Your profit margin has increased 57% in your 6th year.

And then... the market shifts.

  • The phone stops ringing.

  • You’re in the red.

  • You’re working nonstop just to keep your head above water.

Here's the thing: you know what it's like to have a healthy profit margin one month and have sales dry up the next.

You’re not here to repeat old patterns.

You’re ready to get back on track and reclaim the unstoppable growth you once had.

Reclaim Your Business Momentum
Woman referencing tablet in a salon with people getting their hair cut behind her.

What if you woke up every day with a clear map to follow, knowing your business is finally on the right course?

You're building a life where your business plan is clear, bringing in a steady flow of clients and making a real impact in your market.

  • You’re leading your business with confidence.

  • You work from anywhere.

  • You actually take a long weekend.

This is the business that gives you the freedom to choose your hours, have consistent profit, and allows you to stop or slow down the hustle.

Live The Life You've Worked So Hard For

My Why Is Your How

Professional woman with blonde hair, wearing a white blazer and teal blouse, sitting in an office with a bulletin board and window behind her.

I’m Christen Russell, and I'm the founder of Influent International.

With over 25 years in the field and a Ph.D in applied behavioral science, I've spent my career focused on one question:

How do we get to the next level? 

As an organizational behavior scientist and having run my own businesses for years, I know the grind.

And the dream of true freedom.

I’ve learned that sustainable growth is about understanding why people behave the way they do.

My priority is to get to the root of what’s holding your business back.

I don't just ask, "What are your goals?"

I ask "And why? And why? And why?" until we have a clear, certain path to get your business where you want it to be.


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