The Digital Welcome Mat
The Metrics of Momentum and the Reality of the Market
When it comes to your business, some days are the dream.
Your Customer Lifetime Value (LTV; total revenue a new client/member/customer brings in) to Cost Per Acquisition (CPA; amount you spend on leads/sales/conversions) is 5:1.
3:1 or higher is the Gold Standard
The leads are coming in.
Your profit margin has increased 57% in your 6th year.
And then... the market shifts.
The phone stops ringing.
You’re in the red.
You’re working nonstop just to keep your head above water.
Here's the thing: you know what it's like to have a healthy profit margin one month and have sales dry up the next.
You’re not here to repeat old patterns.
You’re ready to get back on track and reclaim the unstoppable growth you once had.
What if you woke up every day with a clear map to follow, knowing your business is finally on the right course?
You're building a life where your business plan is clear, bringing in a steady flow of clients and making a real impact in your market.
You’re leading your business with confidence.
You work from anywhere.
You actually take a long weekend.
This is the business that gives you the freedom to choose your hours, have consistent profit, and allows you to stop or slow down the hustle.
My “Why” Is Your “How”
I’m Christen Russell, and I'm the founder of Influent Digital Marketing.
With over 25 years in the field and a Ph.D in applied behavioral science, I've spent my career focused on one question:
How do we get to the next level?
As an organizational behavior scientist and having run my own businesses for years, I know the grind.
And the dream of true freedom.
I’ve learned that sustainable growth is about understanding why people behave the way they do.
My priority is to get to the root of what’s holding your business back.
I don't just ask, "What are your goals?"
I ask "And why? And why? And why?" until we have a clear, certain path to get your business where you want it to be.
This Is Where We Prove What’s Possible!
The Digital Welcome Mat is designed to get you a steady wave of new customers through the door and build a solid foundation for growth through targeted Facebook and Instagram marketing.
We'll handle everything from creating eye-catching visuals and persuasive ad copy to managing your ad spend and tracking results and ROI.
Here’s Exactly What’s Included With Your Digital Welcome Mat
A 60-90 Minute Deep-Dive Strategy Session
Monthly one-on-one session where we talk about your business, your goals, what’s holding you back, and progress updates.
We’ll get to the root of how to increase your leads and customers and map out a clear path to bring them in.
Custom Marketing Action Plan
A comprehensive summary of the strategy session findings.
You’ll walk away with a suggested plan of attack, including the specific ad visuals, persuasive copy, and a target audience designed to help you start making progress right away.
The Customer Flow System
This is a repeatable, structured system for customer acquisition.
You’ll get a clear roadmap of what works and what doesn't.
SPECIFIC TO YOUR BUSINESS.
Influent manages your Facebook and Instagram marketing by creating, planning, and scheduling ads across the month.
We also track and report your ad spend, results and ROI. Monthly reports include all metrics determined in the deep dive strategy sessions.
Pricing: TBD based on your goals; minimum 3-month contract.