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You Can Build The Business You Deserve, Even If Your Current Circumstances Feel Overwhelming.

Welcome To

Influent International!


Small Business Goal Getters!

Small Business Goal Getters!

It’s Time To Start Seeing Results.

You've probably been there…working nonstop, hoping things will get better, but feeling like you’re just treading water. 

Don't Let Burnout Win. There's A Better Way To Grow Your Business Without The Constant Feeling Of Being In Over Your Head.

If you keep doing the same things and expecting a different result, the future is pretty predictable.

Three to four years from now, you might still be struggling to attract new customers. You'll continue to see your competitors with crowded stores and full schedules while you're left wondering what they're doing right. 

This constant struggle can lead to burnout, making you consider whether all this hard work is even worth it.

IT DOESN’T HAVE TO BE THAT WAY!

One life.

No second chances.

No do-overs.

Take the risk and make your business…and your life …UNFORGETTABLE!

Ready To Say “Enough is Enough?” Create The Business You Envisioned.

Don't wait until you're at that breaking point. Let us help you put your business on a path to growth and stability.

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The Management & Marketing Revolution You've Been Waiting For!

I’m Christen Russell and I'm the founder of Influent International.

I'm also an organizational behavior scientist, with a Ph.D. in applied behavioral science, and over 25 years in the transformational business space.

Which, believe it or not, ties directly into why I started this company.

Our (the people within the businesses) histories influence how we show up in the world. The things we say and the things we do.

My parents were small business owners, and growing up, I saw firsthand the incredible dedication, the late nights, and the sheer passion it takes.

Because of that and being/having been a small business owner myself:

I know the grind. 

I know the dream.

And that's why I started Influent. 

It's really because I want you, as small business owners, to be able to live your dreams. 

For so many of us, that dream isn't just about profit.

It's about freedom. 

It's about spending more time with loved ones.

Taking that dream vacation with your partner.

Having the flexibility to drop your children off and pick them up from school, or being there, cheering them on at their sporting events.

All of that incredible flexibility and growth can be achieved, more effectively, through smart digital marketing. 

The more strategically you run your business and marketing, the more visibility you get, the more customers you attract, and the more your business works for you…

Instead of you constantly working for it.

My "Why" Is Your "How." 

I truly believe in the power of small businesses to transform lives, and I'm here to help you unlock that potential.

Here’s What’s Possible For You On The Other Side Of This Strategic Pivot.

Here’s your reality after working together:

  • Your website is a bustling hub of new leads. 

  • The phone is ringing with potential customers who actually buy. 

  • You've stopped the constant hustle and are now in control, with a predictable stream of income that gives you peace of mind.

  • You have a waitlist of ideal clients, a full schedule that doesn't overwhelm you, or the time to finally open that second location you've been dreaming about. 

  • You’re no longer measuring your life by how many hours you work. You’re measuring it in the moments that truly flow with ease.

This Is The Life You’ve Always Worked For: A Business That Gives You The Liberation, Consistency, And Expansion You Need to Make Your Life Absolutely Extraordinary.